Commit to your Business Plan learning

Yes the effective Business Plan you draw up might be made up of a little bit of this, some of that and a pinch more for taste. This business plan might even sustain you until it's run its duration.  However what happens when you go back it it an try making that next step.  Do all the pieces integrate allowing the progress towards achieving all your objective actually be grow and be achieved.

You really do need a business plan.  One that has short term, medium term and long term goals.  The simple thing about making this plan is that really you need to have a focus objective. 

The work out what your objectives are to gain your primary goal.  Complement these with strategies of how you are gong to achieve the overall goal. Simple so far is it?  

Not really however knowing what you want to focus on makes a great number one point.

If you want to bake a cake why then are you making a bread or cooking dinner?  Deciding what type of cake,  for who to eat and the suitability of that cake be makes you involved with the decisions. In this case strategies] 

However being committed to baking the cake means everything has been laid out, you know the answers to these questions, you have a time line.  The first step has been taken.  Being committed is when on ingredient has mixed with another. When you have now committed to baking a cake. 

Making a business plan, acting on it and then reviewing and then being able to  redraw/ alter up another is making that learning factor a commitment to progress.

Rescuers complex.

In the beginning the client had a concrete set of images in their mind.  The sales person job is much like a lawyers. The client is like the jury members both waiting and needing to be swayed.

Through the use of  multi-media animation built up from photographs and videos that superimpose a graphic image into the mind of the client the animation gives the client a clear illustration of both the current situation and

• what may occur without your companies intervention, products or a design change.
• what might have actually happened. 

Either way the client goes the sales person follows up with a lead that takes the client through the opportunity door.

Just to practice 

1. Choose a picture from the newspaper. 
2. Draw a ring around some thing that may not be right, could go wrong or looks better with your product there.
3. Attach the picture to the reflective glass or an actual mirror surface you are standing in front of. 
4. Look into your eyes and practice saying out loud 

                               "Of course with these products this has changed, that would have been different, cost

                                factors verses compensation or insurance damages.... "

How would you feel when someone points out little things that leave niggling doubts. Now  that sales person sends you information to help you. Ahh! the rescuers complex in action.  

Close the sale now. Make a follow up date - to be confirmed of course. Move on to the next appointment. 

It will be better with this!!

What trigger is associated with
 this warning?

There are times when the salesperson becomes aware the client disbelieves that the sales persons product will be of benefit to them or their business.

At this point ask the client to show you why their system is working for them. As an external observer the client may actually begin to trip over their own beliefs. As the client is engaged in showing the sales person the five basic requirements [how, what, who, when and why] something is good for them subliminal messages as to why something did not work, or is troubling a staff member begin to pop up in the conversation. The sales person is utilizing the self-perception theory where the clients triggers either or a sub-subliminal; or sub-conscious memory results in an window need for the sales person to close the sale on..

The clients attitude has begun to change because they

• are aroused and beginning to feel the discomfort of dissonance.
• attribute the cause of their discomfort or disbelief to their own behaviours and attitudes.

Open the eyes the clients eyes
 to 'see' associated triggers that
 close the sale for you?

Through the external justification the 'triggers' have the client now beginning to talk themselves into needing what the sales person is selling. Further to this the sales person offers to send a follow up file with additional information.

When the client has a strong view on something the sales person calls the view into doubt by giving discomforting examples. Fast food sales staff are good at this when taking your order. How often have you been asked chips with that?  Yet you know the calories present, even know your glucose level will not be good after it.  But suddenly there they are and there's you eating them too! Or you are asked if you would 'Upsize'.  You pay more for the unwanted economy of a bigger meal that you may have not wanted in the first place. Chips and all. All you really wanted was a hot drink!

From here the sales person leads the client back through the cognitive dissonance sales to the closure or straight into the closure of the sale.

An horrific encounter with no time to spare.

 When you enter through the door way to your next appointment which would you rather encounter!

 You have to
 admit that one sales person dream is  another ones nightmare!

When your focus is on friendly gestures do not forget that they must include the following :

•  your own, 
•  the direct person you are aiming to talk too or are currently talking with,
• All the others around you.

Before proceeding with the sales pitch for an interview time stand back allowing others to come forward - especially as they are either paining customers waiting to be served, or someone waiting for the person you are approaching either to work with them directly of for them.

Friendly gestures may be considered a waste of time when you are rambling on after the other person has basically said "NO".  That No may be the end of their conversation time allotment.

At this point make a judgement decision. Take that persons lead but still be the leader within the conversation.  Allow the client to be busy while creating a way to call back at another time. Initially when you shook hands  names were swapped. right. Use the clients name when you are allocating your precious time to call on them.  ie.  "Susan. I will be back on either Monday afternoon or Tuesday morning next week.  Either way I would be happy to email you some addition information on [Focus your target information topic here]... Tomorrow I will phone you and conform the time."

Say a cheery goodbye and be on your way to the next call.

Remember Sales all boils down to - time'.  Waste theirs and they will not be happy - neither you nor your company representatives will be welcome back.  Waste your own and you will not have time for you next sale.

And now we have... who are you?

As an persons gains confidence in what they are doing and how this is perceived by their colleges and peers their comfort zone are widened.  The attitude to trying new and a wider variety of 'new' challenges and concepts increases.  What has been learned in other areas of their life gets 'readjusted' to suit this new environment. That person will have both an increasingly effective performance range and depth across a series of situations.  They will have an accumulation of 'book' knowledge and environmentally absorbed knowledge. How they apply this knowledge is what an employer is looking for.

When someone sees a job that they want to apply for they make enquiries and go through the motions.  Resume may still be of some importance.  However the employer wants to know that you can do the job, bring in new spheres and dimensions with the minimal amount of training and down time.

Writing up a list of assets, presenting yourself both in person as well as on line is of greater importance.  Research into your background is now a given and acceptable benchmark before you get into the interview stage. Another step is understanding the vision and mission statements of that business, then tailoring yourself into that frame of mind. Literally making yourself into what that business wants... and what that business wants is you.

Are you prepared to sell yourself?