Then comes the crash. Things just are not progressing. They loose hope and their cash as the "today's" real world closes in. What they are set to loose is not only the hard earned cash but the time and effort, they have put in, the knowledge they have gained and worst of all all that 'ownership' and identity of who and what they are now, were, compared to what they will be if they do not do something real.
By real I mean simple acknowledge that they were good at what they do. Their understanding has been acknowledged with the pay check they took home and invested. However, do they alone have all the talents needed to move forward and keep their business in line?
NO is the easy answer.
At this point I am going to explain something between the old and the new. Marketing has two aspects. The outbound and the inbound. Or put it another way the tangible and intangable.
- Outbound marketing:
- Cash and direct leads from cold calling,
- trade shows,
- direct mail,
- Inbound marketing:
- Internet blogging,
- social media,
- social mediaising,