Before you charge on ahead, going where angels fear to tread, have a good understanding of exactly what the combination of the companies strategies and objects exactly are. Then look again the vision and mission statements just to be sure you are working within these guidelines. Study carefully the social media policy... or lack of one.
You know the what, the where's and how too. This knowledge is of great worth to any company that uses it. However, by the 'self-value' not being understood even by yourself the effect lessons the other values - that your hard earned skills, certificates and experiences have all cost you to get. Put your price on them. Work at not lowering what you have going for you.
I say this, as when you charge on ahead, out of this realm and falling into a danger zone of having no support, you will be overused, unsupported and frustrated... just to name a few. There goes both your anxiety and stress levels off the measurable chart, taking with it your health and sapping your energy poor time management. Especially since there are so many variables to put into place [sites to use, information, research to gather, writers and other multimedia and techno savvy people to train and work as a team] just so the first post can flutter onto a web page.
If you are already heading this way... STOP. Sit back and reassess what and where you currently are. Why you were heading that way? Begin thinking out of the box just to get another point of view. Remember and action that fact that you are not a prisoner of work but a Person of Worth [P.O.W]