How to steps for 'The Kicks' promotion

• The help I am offering is more than just me sharing your pictures. What I  do is show people how to put together their 'stuff' while building communities of active and participating followers. In a nut shell... help yourselves while helping other people.
• There are several social media steps involved. Since you will have control of them [ very important] you need to be behind the building off. Make sense so far?

The basic concept is two fold - have you heard of the push / pull effect? Briefly the p / p effect is where you place everything 'The Kicks' as a group on an area called a 'hub'. No Facebook and other socialized media is not the primary hub type I am talking about. Have you a web page [not a school based one]? Every thing you do goes through this Hub. Google is one that is prevalent through all educational and Governmental spheres through out most of the western world. Costs nothing too. This s the first step. Would you like me to make a Google blog for you. That way you can edit it . Which of course means that 'The Kicks' will need a gmail account.

While you are at it it would be good for each of you to get individual gmail blogs and gmails as well. I will explain in depth later on. Suffice to say you keep you personal stuff on your personal blog and gmail account while you place your 'The Kicks' stuff on the 'The Kicks' professional blog site.

Oh yes if you want me to make the blogs for 'The kicks' and/ or yourselves you will retain all rights to them as well. Now and forever. The only things I will show you how to promote and get promotes will be through 'The Kicks' site. This is important for you to notate [file away] for your future reference. It is also important for both you, 'The Kicks' and what I do this end for you to be disassociated with what should not go on through the net and the networks that you are going to develop. No swearing [ not ever a crass world of finger gesture] no nudity and remember that what goes on the net promoters in your future as well as further education facilities do check for what you have placed through the internet. They will be effectively paying your way through life.... [harp/ harp and harp again] yes you have heard this all before but check out your photo shot! Think about it and take the action you really want too about this. That is what everyone see's.

Let me put it this way. YouTube and SEO ranking measurements. Before you upload anything yourself gain a large following. Your initial first ranking happens when [finally] you upload your first video. I am talking about a very LARGE following ... thousands. SO while you are at school and performing what you do in the 0.03 seconds you have with regard to the initial impact you / your picture makes will help determine your follower ration. Does this make sense? If you already have a measurably large following then promoters will be willing to pay you more per appearance. Ask yourself -Are you doing 'The Kicks' just to 'bum' around or to get going with something that is important to you all? Remember the P /P effect [push / pull] I spoke of before. How you present what you and 'The Kicks' are is part of the push effect. There is a lot to do in order to get the push effect activated and to that end I will show you how - for now. Then once the pull effect comes in to play your promoter will want to take over. Which is why I have said to keep these notes [ hard copy them].

Once you have a basic hub I will then show you how to activate your twitter   /  Facebook page  From here getting these to be interactive with each other is the next step.    I know this all may sound very basic too you.  However people that I deal with  often do not have the basic steps and this alone trips them up later on.  So I make it my business to go one step at a time.

Grab a concept.

Consider your companies views regarding the Internet, it's usage, leverage, belief and ethic systems all ready in place.

Before you charge on ahead, going where angels fear to tread, have a good understanding of exactly what the combination of the companies strategies and objects exactly are. Then look again the vision and mission statements just to be sure you are working within these guidelines. Study carefully the social media policy... or lack of one.

You know the what, the  where's and how too. This knowledge is of great worth to any company that uses it. However, by the 'self-value' not being understood even by yourself the effect lessons the other values - that your hard earned skills, certificates and experiences have all cost you to get.  Put your price on them. Work at not lowering what you have going for you.

I say this, as when you charge on ahead, out of this realm and falling into a danger zone of having no support, you will be overused, unsupported and frustrated... just to name a few.  There goes both your anxiety and stress levels off the measurable chart, taking with it your health and sapping your energy poor time management. Especially since there are so many variables to put into place [sites to use, information, research to gather, writers and other multimedia and techno savvy people to train and work as a team] just so the first post can flutter onto a web page.

If you are already heading this way... STOP. Sit back and reassess what and where you currently are.  Why you were heading that way?  Begin thinking out of the box just to get another point of view. Remember and action that fact that you are not a prisoner of work but a Person of Worth  [P.O.W]

The hook, link and sinker effect.

As a sales person learns, practices and uses the techniques shown to them through a combination of the in-house training, the private and sales experiences, reading, an awareness of just how far that sales person has travelled  becomes apparent to them. This is especially so when they then observe someone that they too have mentored mentoring a new sales person. The effect of a good mentor is that they cause ripples of interest to become tsunamis with sales climbing and experiences growing.

Like a well presented cloak, the experiences are woven into the materials threads. This results in the three way strengthening of the sales structures.  A sales person is a channel between their company and the client. The cloak of sales experience holds together that three way interaction process which occurs through the development of an interactive 'common' knowledge base, customer interactions, natural decision inputs and shared understandings. Even when the client themselves has not recognised those needs now dealt with the interaction is still occuring.

While a common basis is formed [from trust, repetition, and good standing has been developed] the simulation of shared base of images is triggered. At times during the sales persons 'off time' the client will approach by themselves, through another person or with another prospective client, then casually mention something that has been bothering them.  Word of mouth and referrals are powerful trust mechanisms.  Follow through on them or your client is made to feel foolish.

Since your client has already taken the bait long ago, he literally has been swimming around in circles waiting a trigger in order for him to stop swimming, give a yank for help so the sales person can real him in.  Some external and unexpected thing may have triggered the clients needs causing the client tot jump out the water and into the sales persons well positioned safety net!

Important note: Deal with the follow up, close the sale, unhook the fish at the mouth and let him go.  Oh and did I forget to mention you, the sales person has transferred the client from the wild sea into your own fish tank!

To care for transferred fish means that the sales persons team feed them regularly, interact when and where possible, do not swim in the tank, clean the tank when needed. 

Triggers releasing action.

Ethics and experiences change in the various cultures which make up the community the sales person is entering into. Other than being resilient while taking the lead there are five things are the same through out the sales persons speal.

The first is money.  Effectively the sales person is after it, the client simply does not want to spend it. Stalemate.  With a win loose situation who will dominate?

True sales people look for a way to listen to the client - after all they hold what you want - their purse strings. You, the sales person wins when the client feels like they have won by signing up to what you are selling.  Once this has occurred further non-time wasting follow ups and contact is important.

The second is that cheesy smile.  One that says "I'm gonna take you for a ride" While you cannot see my hands mind your wallet!

The third is just talking too much.  If you are talking you are not listening to the clients needs.  Your message becomes blurred and with out end. Your mouth is moving so fast you are unable to see what the client is missing.  The clients cameras may let dust in. Spiders may trigger things off.  These equal hidden cost factors that the client happily pays for. What if your company has dust free entry camera.  Or can supply a cleaning and debugging service for the camera area.

While the sales person technique includes appraisal and analysing the clients needs - their own need for a close of sale might override common sense -intruding on a delicate close of sale threat.   When a sales person effectively shows the " I am not rushed but I do have other appointments" attitude from the start and has mentioned a time allotment such as ".. What about spending five minutes to show me what you are talking about?"  Spend just five minutes. Once achieved and done suggest that for a better understanding of the situation make a  positive affirmation to return either on Monday afternoon or Tuesday morning. Meanwhile you will forward information that will be helpful.

Now get out and do it. Exit with grace and confidence that you have not wasted your clients time. Make notes and critically review the time you have spent.  Pass on the information.  Make the experience worth while for both you and your client.

Courtesy, manners and politeness.

Little things that speak volumes. Once you are in sales your whole scope of activities are under review on and off the job. Any weakness within these will catch you unaware.  Your client will know even on a subconscious level that there was a weakness there.