Showing posts with label ongoing sales commitment. Show all posts
Showing posts with label ongoing sales commitment. Show all posts

Wednesday, September 19, 2012

Why use a tie?

There are so many ways to tie a tie. Behind each knot is a load of history and tradition. When a sales person presents themselves to their prospective and current consumers they represent not only themselves but also everyone associated with the company they work through. So the correct wearing of a tie is enhancing the body language associated with presentation of  'the tie' build on the trust factors within the traditions but worn correctly are a subliminal stimulant towards forms profitable consumer relations.

 Yes, you are using the sublinimal belief of a tie equals a person of worth instilled into many people  through out their early lives

 The info-graph included below is just one round of tie tying to look and learn from.

Friday, March 2, 2012

Customer Touchpoints

What are customer touchpoints?

What makes your business stand out from the rest?  What makes you as a sales person stand out so that both people and your client base trust you anyway?

 From a customers point of view ever business has product and costs. These are givens.  But why do they allow you in the door?  What makes them want to do business with you and keep coming back or referring your service to others?

What are the little things that make customers come back?
Pleasant decor.
  • Is their somewhere for the client that has to wait on your time to log into the wi-fi service?  Can they make a cuppa?  Is the music so loud that they really have to go - now! Good lighting, pleasent smells. Clean restrooms.
Appropriate storage capacities.
  • A mechanics shop that has a pile of everything everywhere would make people think that their car will be done ... when it is found... later.
    • Where as a mechanic shop that has everything in it';s place and a place for everything gives the first impression of a faster more through service because of streamlining and time management aspects.
  • A home business that has a well looked after frontage gives the illusion that the people inside care for their things.  Therefore they will care for your business - not spreading everything around for competitors to 'take'.
Extras that cost
  • Hidden fees and unclear billing statements are not something that the customers have budgeted for.  After a delay in payment to you will they really be coming back?

Buzzworthy side effects of good touchpoints
First off when people actually get something that they were not expecting they will comment on it.  Maybe not to you, but word of mouth gets around through their friends.  Especially over the internet as many customers both research the products they want to purchase before purchasing.  When they find what they are looking for a 'share or like' may occur.  Then they will tell others about what they have purchased.  Word of mouth like this is quick and does your business well.  The reverse is also true.

Valuing the customers time and energy may be a little thing that you can 'show' your business cares about.  Having small chocolates individually rapped, or biscuits in their own wrapper placed next to the refreshment stand allows freedom of choice for the customer. Having an empty plate or container means that someone has not been keeping tabs on the freebee's. It really is the  little things are something that your customers value above and beyond the basic product that they came in to purchase.

How to find out what your customers are saying about you.
  • Simply - ask them.  
  • Listen to what the customers have to say.  Verbally as well as on the internet.
    • Listen to on--line conversations with a # and your company name straight after the #.  Anything on-line within that servers platform will come up.  Get back to these customers quickly.  Rectify the problem before word of mouth becomes a viral backlash.
  • Be easily found on the net.
    • Engage with customers, and other people through the forums, microblogging and commenting on their comments or feeds.
    • Create focus groups.
      • be active within these focus groups.
      • Being proactive and bringing up topics for conversation gets your business name [and your one too] seen on the top of peoples comments.
  • Remain within your focus as this will give you and your customers the direction your business is in.
    • Ground braking technology input when all someone really wants is to collect a cuppa and something to eat could and will put them off returning.
Customer touchpoints are not always obvious.  The touchpoints are sensory pleasures or displeasures.  When painful or just not there another brand fill the void.  Your potential customers will simply go there.

Saturday, November 26, 2011

Trying another side of Google

I am at the beginning of a steep learning curve that sees me both  learning and implementing just how far I can utilize the Google Documents.

An associate showed me Google Documents. Then opened the Google Document world to me. Things I had thought of before suddenly became limitless.


  • Previously having to save diagrams and pages in half or quarter size for people to read them on the information presented on the blogger.  
    • Printing this information out caused the enlargements to be unreadable.
  • I kept finding scholarship papers popping up in Google search engines.  These were really good reading as I was told the procedure to place a 'paper' on this level of the web.  therefore felt that the source to be more accurate that something placed on the web.
  • Instead of repeating actions that involve a lot of copy writing the same things over and over blogger's tab bar has incorporated a web address link. 
  • The folders can be made and files stored in them.  Meanwhile there is a running sheet of each and every file you are working on as well.
  • Sharing is a terrific idea when you are able to limit those who see but also those who can change things around with you. Check the documents out. 
  • Time management wise there is a lot to be done to enable the change overs from blog indexes to document presented indexes.  However for the readers easing this time spend is a profitable investment.
  • Locating files to update -where someone else is or has been working on - is easier as they have popped up to the top of the list.
On the down size although 
  • The printing has greater scope the graph pages are still tricky to print out .

Google Documents will add another dynamic side to the blogs that I have fun writing with.

Monday, November 21, 2011

Presenting a morphed before and after vision leads to ongoing sales

The power of animation is so strong that simulations confer "pseudomemories".  Basically by the sales person supplying a pseudomemory  as a trigger tool the sales person is setting the seen for a is an imposed memory or trigger to gain hold. How the client needs to settle their mind.

You know your product is the best.  Simply dropping the prodct and running is not doing the client or yourself any favours.  The client is in need. Fearful of being sues, being left behind, knowing that you will have other people to see.

The real motivation to stay with you and your company is the reward of doing something and being recognised. Ask them which photos they would like placed in the Safety and Security blog that is a free publication emailed to interested parties.  Advertising is very expensive.  The situation of giving the clients business recognition for ongoing sales, or even spending time having a cuppa or meeting at a shared club activity is important.  Either way the client and sales person is in a win / win situation.