Showing posts with label cognition. Show all posts
Showing posts with label cognition. Show all posts

Saturday, November 19, 2011

It's happened. The emotions come. Capture the moment.

Imagine this:
There has been a robbery, arson attack, serious bodily harm been done.  The culprits have not been caught.

Now there is:  an Event===> arousal===> reasoning===> emotion.

Either once an event has occurred, or when it is about to occur, sales people go to the area to capture the two-factor theory of emotion and put it into action. The harvest is the sales and thus the sales persons commission.
Yearly there are celebrations on the calendar.  Corporations and manufactures compliment the use of sales people with the emotional pulls the subconsciousness cognitive act of 'missing out' to lever up the sales. Effectively the more sales the greater pulses the economic cycle has injected into it. The more everyone benefits.

People or business who buy early must buy well.  The fashion may change or an updated product will hit the self.  Sales people go back and take the next order. Neither the client, nor their clients want to miss out as the money cycle flows. The clients know this but still they events confirm their conclusions.

A good sales line is something like  " If you are feeling a bit vulnerable after the last rise in thefts from your store and are excited by what this camera can do for you then..." Close the sale now.


Exit with appreciated thanks

Are you scared of making yourself to raw or of having your trust smashed? What happens when you refer someone on  and there is a much up.  Things just did not work out, ended up messy, with painful repercussions and complicated outcomes?

When  a salesperson approaches someone in the visited building that salesman is asking the other person to represent them. In effect to trust them, make a complimentary judgement and then refer them higher up. Your network of people has increased.  The referrer has opened the door to you.  All this work so why would you want to have it slammed behind you?

That same salesman wants, and needs, to make a good impression in order to better the commission chance - correct?

Here is the crunch. Often people approach someone , they refer them on, consequently the referrer gts trampled on if the sales person attitude rubs the boss the wrong way, or simply offers a good product at the wrong time.

As the sales person disappears out the door the referrer does not even get a good bye or a thank you.

Take time to make a good impression on the way in.  remember that it is not the way in you are remembered for but your exit.  Spend that time personally saying your thanks.  Leave the referer a card as a complimentary thank you please remember me ticket into your  next call back.  The time you spend leaving the place you have enetered makes for a more relaxed acceptance for when you do a follow up.  The relaxed attmosphere rather than the chilled 'over there' nod has already marked you in their bosses eyes.

Thirty seconds spend in acknowldegement when leaving gains you miles and minutes when you finally pitch your wears to the boss.

Thursday, November 17, 2011

And now we have... who are you?

As an persons gains confidence in what they are doing and how this is perceived by their colleges and peers their comfort zone are widened.  The attitude to trying new and a wider variety of 'new' challenges and concepts increases.  What has been learned in other areas of their life gets 'readjusted' to suit this new environment. That person will have both an increasingly effective performance range and depth across a series of situations.  They will have an accumulation of 'book' knowledge and environmentally absorbed knowledge. How they apply this knowledge is what an employer is looking for.

When someone sees a job that they want to apply for they make enquiries and go through the motions.  Resume may still be of some importance.  However the employer wants to know that you can do the job, bring in new spheres and dimensions with the minimal amount of training and down time.

Writing up a list of assets, presenting yourself both in person as well as on line is of greater importance.  Research into your background is now a given and acceptable benchmark before you get into the interview stage. Another step is understanding the vision and mission statements of that business, then tailoring yourself into that frame of mind. Literally making yourself into what that business wants... and what that business wants is you.

Are you prepared to sell yourself?