It will be better with this!!

What trigger is associated with
 this warning?

There are times when the salesperson becomes aware the client disbelieves that the sales persons product will be of benefit to them or their business.

At this point ask the client to show you why their system is working for them. As an external observer the client may actually begin to trip over their own beliefs. As the client is engaged in showing the sales person the five basic requirements [how, what, who, when and why] something is good for them subliminal messages as to why something did not work, or is troubling a staff member begin to pop up in the conversation. The sales person is utilizing the self-perception theory where the clients triggers either or a sub-subliminal; or sub-conscious memory results in an window need for the sales person to close the sale on..

The clients attitude has begun to change because they

• are aroused and beginning to feel the discomfort of dissonance.
• attribute the cause of their discomfort or disbelief to their own behaviours and attitudes.

Open the eyes the clients eyes
 to 'see' associated triggers that
 close the sale for you?

Through the external justification the 'triggers' have the client now beginning to talk themselves into needing what the sales person is selling. Further to this the sales person offers to send a follow up file with additional information.

When the client has a strong view on something the sales person calls the view into doubt by giving discomforting examples. Fast food sales staff are good at this when taking your order. How often have you been asked chips with that?  Yet you know the calories present, even know your glucose level will not be good after it.  But suddenly there they are and there's you eating them too! Or you are asked if you would 'Upsize'.  You pay more for the unwanted economy of a bigger meal that you may have not wanted in the first place. Chips and all. All you really wanted was a hot drink!

From here the sales person leads the client back through the cognitive dissonance sales to the closure or straight into the closure of the sale.

Where do I sign.

When people are swayed to change their habits, ideas or principles, something has occurred to trigger this action flow.  Often people sow seeds that make another person uncomfortable, causing inner turmoil or conflict. When this sowing is done with positive regard for the other persons situation the result is called "Cognitive Dissonance".

People that have good sales technique often use cognitive dissonance as a central component to many forms of persuasion.  The challenge of changing beliefs, values, attitudes and behaviours of the client starts when the sales person knows their product, but listens to what the client is actually asking for.  The sales person then tailors what they have to offer into what the client wishes to hear.

Dissonance basically means holding two conflicting thoughts at the same time. By the sales person fully listening to the client, then tailor making their presentation to meet the needs analysis 'he' has done as the client has explained their situation, the sales person has just done three very important steps.

Where are the tomato plants

1. The sales person has got the client to explain why they actually want the product that the sales person is selling.
2. The client passively wants it but is also trying to self explain away the fears from not having it.
3. Now the clients inability to rationalize and explain the conflict between wanting and not having it causes a need for the void to be filled. 

In effect the client has just tilled the soil, fertilized it, grabbed a hand full of seeds and is in the process of sowing those seeds.  The sales person just has to assist the client with the choice of seeds or transplanting actual plants for a quicker harvest time.

At this point the client has had to

1. Change their behaviours from a 'no' situation to a 'I must have' situation. Using the seed situation the client has gone from believing the soil would benefit from being left alone for another year, into planting cheery tomatoes.
2. Needs to justify their behaviour by changing the conflicting cognition. Cherry tomatoes are more productive than asparagus as the crop will be more immediate.
3. Then the client will justify their behaviour by adding new cognitions. Next year I will companion plant with...

In effect, what has happened is that the client has just talked themselves into signing on the bottom line.

An horrific encounter with no time to spare.

 When you enter through the door way to your next appointment which would you rather encounter!

 You have to
 admit that one sales person dream is  another ones nightmare!

When your focus is on friendly gestures do not forget that they must include the following :

•  your own, 
•  the direct person you are aiming to talk too or are currently talking with,
• All the others around you.

Before proceeding with the sales pitch for an interview time stand back allowing others to come forward - especially as they are either paining customers waiting to be served, or someone waiting for the person you are approaching either to work with them directly of for them.

Friendly gestures may be considered a waste of time when you are rambling on after the other person has basically said "NO".  That No may be the end of their conversation time allotment.

At this point make a judgement decision. Take that persons lead but still be the leader within the conversation.  Allow the client to be busy while creating a way to call back at another time. Initially when you shook hands  names were swapped. right. Use the clients name when you are allocating your precious time to call on them.  ie.  "Susan. I will be back on either Monday afternoon or Tuesday morning next week.  Either way I would be happy to email you some addition information on [Focus your target information topic here]... Tomorrow I will phone you and conform the time."

Say a cheery goodbye and be on your way to the next call.

Remember Sales all boils down to - time'.  Waste theirs and they will not be happy - neither you nor your company representatives will be welcome back.  Waste your own and you will not have time for you next sale.

Practice delivering your message.

Delivering your message in a quiet yet effective method may be appropriate at some times yet inappropriate at others.

By practising with family, pets, even in mirrors and on strangers you will begin to deliver your message naturally without forcing an issue or faking the self appreciation and self confidence level.

Mix your message with a firmness and cheerfulness that is concurrent with your "positive trust me" body language. Then believe in both what you are selling - yourself, you company and the product.

Are you coming back?

When a negative bias has been adopted and someone says to you "Why should I believe these fantastic claims?" as a question form what they are actually indicating is that they are actually willing to at least listen to the argument and any evidence that you have.

In peoples minds, sometimes even when they know something is there, happening, unfolding right in front of their eyes, they will doubt it. Negative inputs being easier to believe than positive transparent visualizations it is up to the sales person to change these negatives into being positive trust factors.

How you approach and connect with the prospective consumer is all a matter of communication factors.  These include the indirect ones, the male verses female ones, even bring in with you that feeling of having a positive atmosphere surrounding you in which others want to enter.

Effectively take the time to build the trust of both you and the company you represent.  Call back, drop information and newsletters when asked to them. Let the consumer know that you may not have the appropriate skill level to answer the questions straight away.  However the good news is that it is up to you to bring a representative of your company to them who has the information. Arrange a mutual time for all three of you to be there and discuss the issues raised.

Commission wise, straight off there may be other factors that influence the sale not going through straight away, however your honesty will be less questioned, your approach will receive a friendlier acknowledgement and your presence will be accepted with less stress , greater balance, all round.




Reference
Leon James University of Hawaii