A promotion which involves the giving away a series of 'microgifts' [such as just a 'free coffee"] is participating in a very basic Promotieartikelen. Basic because the coffee is considered to have no depth. A walk away with very little return.
The second involves something given to the consumer with which further free advertising occurs.
Such as a 'microgift' as a refreshment within a 'take home pack' consisting of a cup that has the business logo, a platter of food, business cards, serviettes and even a personalized 'thank you' card. As long as your business mug is being utilized, your company gets a required boost
Of course the receipt of which has been much promoted, photographed and 'gushed upon' by friends and relatives. Person to person 'Word of mouth' or Twitter to friends and followers of both the business and each person in attendance is a cost- effective Promotieartikelen tool.